Business Resources

The Historic Valley Junction Foundation offers many businesses resources to help make our neighborhood one of the best places in Greater Des Moines for small business.

Through our partnership-based approach, we’ve achieved a lot! Here’s some other information you might want to know:

Over $4.8 million



Private property
investments completed in 2021
Net gain in employers in 2021 Potential customers live
within ten minutes of here

We’re more than just a pretty storefront.

Valley Junction is one of the metro’s best small business marketplaces, where local leaders organized over 30 years ago to adapt and succeed in changing times. Being here makes you part of the tradition and part of our future.

Supporting strong small businesses

Merchant Meetings

Merchants on the Street Sidewalk Sales 

New – The Historic Valley Junction Foundation has re-established the Business Improvement Committee to help build collaboration and communication among our merchants. This includes quarterly merchant meetings, new business welcomes, and targeted support.

Businesses located in our district can contact us to become involved.


Market data

Updated – One of our great advantages is our location right in the center of Greater Des Moines.  About 97,500 people live within ten minutes’ drive of Valley Junction, with a median household income of $62,370. Our large and diverse group of customers helps a large and diverse group of businesses succeed here.

Check out our 2022 economic profile or contact us for more detailed data.

City assistance

The City of West Des Moines offers a variety of competitive financial assistance programs to support business growth at several stages. An overview of these programs is on the city’s website.

Improving our neighborhood’s appearance


The City of West Des Moines has amended the Sign Ordinances, with many special provisions for Historic Valley Junction.

  • For the full City Sign Ordinance, please click HERE 
  • Click HERE for basic signage guidelines

Use of the sidewalk

We can help you receive a city permit for uses of the public sidewalk like signage, planters, benches, or outdoor restaurant seating.

Click HERE for the sidewalk encroachment permit application.


Business Information Update Form

Use this form to update your listing at, including contacts, hours, and other information useful to your customers.

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