Business Resources

The Historic Valley Junction Foundation offers many businesses resources to help make our neighborhood one of the best places in Greater Des Moines for small business. And it’s working – we were recently awarded Cityview’s “Best Shopping District” in the metro for the second year in a row.

Through our partnership-based approach, we continue to achieve remarkable success. Here’s some other information you might want to know:

Over $8 million


1.1 million

Private property
investments completed in 2022
District employers  Visits to the Valley Junction Main Street district in 2022

We’re more than just a pretty storefront.

Valley Junction is one of the metro’s best small business marketplaces, where local leaders organized over 35 years ago to adapt and succeed in changing times. Being here makes you part of the tradition and part of our future.

Supporting strong small businesses

New – Microgrant Program

The Historic Valley Junction Foundation wants to help YOU improve your business!

We seek projects that will increase business viability and sustainability and enhance the appearance and economic strength of the Valley Junction Main Street district. A total of $2500 in matching funds is available for the 2023 grant round. The HVJF Business Improvement Committee will determine the award levels from among the applications submitted. Eligible projects must be within the Historic Valley Junction Main Street district. Download the guidelines and application HERE. The deadline is October 9.

Merchant Meetings

The Historic Valley Junction Foundation Business Improvement Committee helps build collaboration and communication among our merchants. This includes bimonthly merchant meetings, new business welcomes, and targeted support.

Businesses located in our district can contact us to become involved.

Market data

Updated – One of our great advantages is our location right in the center of Greater Des Moines.  About 97,500 people live and work within ten minutes’ drive of Valley Junction, with a median household income of $62,370. Our large and diverse group of customers helps a large and diverse group of businesses succeed here.

Check out our 2023 economic profile or contact us for more detailed data.

City assistance

The City of West Des Moines offers a variety of competitive financial assistance programs to support business growth at several stages. An overview of these programs is on the city’s website.

Improving our neighborhood’s appearance


The City of West Des Moines has amended the Sign Ordinances, with many special provisions for Historic Valley Junction.

  • For the full City Sign Ordinance, please click HERE 
  • Click HERE for basic signage guidelines
  • Click HERE for the City sign permit application

Use of the sidewalk

We can help you receive a city permit for uses of the public sidewalk like signage, planters, benches, or outdoor restaurant seating.

Click HERE for the sidewalk encroachment permit application.


Business Information Update Form

Use this form to update your listing at, including contacts, hours, and other information useful to your customers.

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