Our Organization & People
Historic Valley Junction Foundation (HVJF) is a 501c3 non-profit organization, with an emphasis on historic preservation, economic development and business growth. HVJF offers cooperative advertising, training, technical assistance, design services and trash collection for Valley Junction merchants.
Our mission is to inspire and enhance the evolution of the original Historic Valley Junction district by:
Preserving and sharing our history.
Attracting and supporting small businesses.
Engaging and connecting the community.
Our organization was incorporated in 1987, shortly after being accepted as a Main Street Iowa community.
For more information about the history of HVJF, our organization and Main Street Iowa, please click here.
For our most recent 990 tax return, please click here
Historic Valley Junction Foundation (HVJF) Board of Directors
Our current board of directors includes entrepreneurs, business owners, property owners, city representation and core committee chairs. Some board directors are elected and some are appointed to serve their board term.
Debbie Westphal Swander, Board President, has a Bachelor’s Degree in English from the University of Northern Iowa; has a permanent professional teaching certificate in the State of Iowa for secondary English and business; and has a Master’s Degree and full fellowship in Business Administration from Drake University during which she conducted two research studies on Valley Junction. Debbie has taught in the public schools for 8 years, has taught marketing and retailing in the College of Business at Drake University for 6 years, and has operated and owned Betty Hill Dance for 35 years. She owns 21 properties (15 Valley Junction properties), and owns 5 retail businesses (Theatrical Shop, Dressmakers, and Roses in Valley Junction).
Mark Goodrich, Board Vice President, is the framing manager at Olson-Larsen Galleries and the owner of Just Hanging. A native of Lucas, IA, Mark graduated from Simpson College. He now lives in Des Moines with his wife, Dierdre, and their four beautiful children. In his free time, Mark enjoys buying and selling antique toys.
Lynnae Hentzen, Board Treasurer, Born and raised in Iowa, Lynnae attended college in Denver and the Philippines followed by a journey through S.E. Asia and Europe before finishing her B.A. in Sociology at Iowa State University. She earned her M.B.A. at Keller Graduate School of Management in Chicago. Lynnae spent ten years in Chicago as an educator/analyst for the Illinois Supreme Court. Lynnae co-founded the non-profit Center on Sustainable Communities (COSC) and served as it’s initial Executive Director from 2005 – 2011 and continues to serve on the Executive Board as President. She also hosts a weekly radio show called Green City on local favorite KFMG and manages the family owned business Hentzen Properties.
Kay Schiller, Acting Board Secretary and Design Committee Chair. Kay grew up Yankton, South Dakota and has a BA in Mass Communication/Advertising from the University of South Dakota. Her professional experience encompasses museum marketing and public relations, museum retail operations, museum retail consulting; educational fund raising; and corporate advertising. Kay and her daughter, Meredith Wells, created their business, MōMere, in 2009 and opened their storefront in The Historic Valley Junction in November 2013. Their business has since expanded and relocated in October 2016 just down the street to 201 5th Street. Kay also has a son and a granddaughter. She loves sewing, designing and product development, and spending time with her family.
Paris Boehm, Economic Vitality Chair, is an advocate for sustainable local economic development. A proud Historic Valley Junction resident since 2011, Principal of Mindful Matters, LLC and a licensed NAR GREEN® REALTOR®since 2007; she found simpatico with Keller Williams Realty GDSM in 2012. During 18 years in public education; with a focus on ESL, Dual Language, Service Learning and Communities in Schools, she found her heart was in Middle School. Her alma maters include Minot State University 1988, B.S. Elementary Ed., K-8 and the University of New Mexico 1999, M.A. Ed. Admin. K-12. She serves on the Center On Sustainable Communities Builder Advisory Council, the collaborative Age-Friendly Greater Des Moines initiative and is an AARP Life Reimagined® Guide. Paris’ grandson Ryker is the love of her life!
Brian Fox, Community Representative, grew up in West Des Moines, Iowa, and graduated from Valley High School. He received degrees in History and Radio/TV/Film in 2009 from TCU. Between his studies he also found a passion for craft beer. Brian started as a beer drinker, became a homebrewer, and began his real career in beer as a brewer at Court Avenue Restaurant and Brewing Company. After two and a half years learning the business of beer from fantastic mentors he left Court Avenue in September 2015 to start Fox Brewing in Valley Junction, where he and his fiancée live. Brian loves bad action movies, trying new restaurants, and spending time drinking top-notch craft beers with good friends.
Sally Ortgies, City Liaison, grew up in Elk Horn, Iowa, and graduated from Iowa State University with degrees in Landscape Architecture and Horticulture. In 1989, she started her career with the City of West Des Moines as an intern for the Parks and Recreation Department where she quickly developed a passion for being a public servant. Sally currently serves as Director of Parks & Recreation. She and her husband, Tony, raised their daughter, Clara, in Valley Junction. Sally loves long, off-the-beaten-path road trips with her family, eating out and listening to live music with friends, shopping local, and cheering on the Panthers when visiting her daughter at UNI. She also adores her Miniature Pinscher, Millie.
Kevin Trevillyan, City Council Representative, is an Engineering Technician with West Des Moines Water Works, where he has been employed since 1988. Kevin is a 1980 graduate of Valley High School. He received a degree in Computer Aided Drafting and Design from Hamilton Business College. Kevin is a member of Gnemeth Masonic Lodge in West Des Moines and Za-Ga-Zig Shrine in Altoona. Kevin served six years with the United States Marine Corps Reserves and also 10 years with West Des Moines Emergency Medical Services. Kevin is married to Cindi, and has two sons Justin and Jack.
Historic Valley Junction Foundation (HVJF) Staff
Jim Miller is a nationally-Certified Main Street Manager (CMSM) with the Historic Valley Junction Foundation (HVJF). Prior to joining HVJF in 2006, Jim’s background included previous experience as consultant for Main Street Iowa, executive director for Iowa’s first retail business incubator, marketing director for non-profit arts organizations, and nine years as a successful downtown Cedar Rapids-based small business retailer. During Jim’s tenure, he has overseen organizational growth in operations, events, personnel and budget from $200,000 to over $600,000. Awards during his time include Iowa Cultural and Entertainment District in 2006, Iowa Great Place in 2007, Great American Main Street Award (GAMSA) in 2011, first CoSign Main Street community in 2017 and National Register of Historic Places district listing in 2017. Jim loves the performing arts, downtown districts, reading, Dairy Queen, and Dolly Parton. He is married to Elaine Watkins and they have an adult son, Noah.
Jamie Lamb, Project Manager
Jamie Loggins-Evans, Marketing Coordinator